Alcohol Advertisement Affecting Youths

Advertisement is one of the methods of creating brand awareness and brand positioning. This stands true for the alcoholic beverage industry too. Alcoholic beverage companies spend $1-$2 billion each year in advertisements through print and broadcast media. Alcoholic advertisement is the promotion of alcoholic beverages. It, along with tobacco advertising, is one of the most … Continue reading Alcohol Advertisement Affecting Youths

FOMO – Fear of Missing Out. Are You One of Them?

Social media has become a part of today’s lifestyle. Everyone aims to connect globally and to enrich this goal social media platforms work favourably. Social media develops its charm from starting your day with checking out social media feeds to ending your day doing the same. Social media as the name suggests making you social … Continue reading FOMO – Fear of Missing Out. Are You One of Them?

Big Brands or Local Products. The Decision is Yours.

Decision making is always considered as the cognitive process. It includes beliefs, identifying, and choosing alternatives based on values, knowledge, research, and preferences of decision-makers. It can be both easy and difficult, for a decision-maker, to make choice. And, if the choice is to be made for health and wellness, a decision-maker is always very … Continue reading Big Brands or Local Products. The Decision is Yours.

Have You Ever Cared for Your Emotional Health as Much as Your Physical Health?

Head and Tail are the two phases of a coin, similarly, a healthy body has two sides emotional health and physical health. For a healthy life, you must balance your emotional health and physical health, ignorance of one can lead you to an unhealthy and other serious consequence. According to WHO ‘There is no health … Continue reading Have You Ever Cared for Your Emotional Health as Much as Your Physical Health?