Hyper-Personalization – A Data-Driven Marketing Strategy.

The modern era is the era of new-age people for whom technology and digital lifestyle become the center of livelihood and existence. Organizations too, change their perspective from mass-profiling to a data-centric approach. Companies’ focus, these days, in framing and implementation of marketing strategy stands upon data and thus coins a new strategic term – … Continue reading Hyper-Personalization – A Data-Driven Marketing Strategy.

Digital Life is the New Normal. Are You Habituated to It?

From visiting mom and pop stores to online shopping, from self-cooking to ordering online food, from meeting in person to texting on social media sites, from waiting in a bank queue to making online transactions, from kundli matching to finding a match online, from working in an office to working from home, from playing in … Continue reading Digital Life is the New Normal. Are You Habituated to It?