Alcohol Advertisement Affecting Youths

Advertisement is one of the methods of creating brand awareness and brand positioning. This stands true for the alcoholic beverage industry too. Alcoholic beverage companies spend $1-$2 billion each year in advertisements through print and broadcast media. Alcoholic advertisement is the promotion of alcoholic beverages. It, along with tobacco advertising, is one of the most regulated forms of marketing. It faces a lot of criticism for misleading the harmful effect of alcohol consumption like the risk of cancer. In most of the countries, it is either banned or advertised with a statutory warning. What is Being Advertised in Alcohol Advertisement? … Continue reading Alcohol Advertisement Affecting Youths

Big Brands or Local Products. The Decision is Yours.

Decision making is always considered as the cognitive process. It includes beliefs, identifying, and choosing alternatives based on values, knowledge, research, and preferences of decision-makers. It can be both easy and difficult, for a decision-maker, to make choice. And, if the choice is to be made for health and wellness, a decision-maker is always very picky and careful. In marketing, decision-makers are always consumers. Nowadays, a large portion of consumers is cutting themselves away from using unhealthy and unhygienic products. Local products, Natural and Organic products, especially in food and beverage sectors, are high on demand.  Food and Beverages product … Continue reading Big Brands or Local Products. The Decision is Yours.