Alcohol Advertisement Affecting Youths

Advertisement is one of the methods of creating brand awareness and brand positioning. This stands true for the alcoholic beverage industry too. Alcoholic beverage companies spend $1-$2 billion each year in advertisements through print and broadcast media. Alcoholic advertisement is the promotion of alcoholic beverages. It, along with tobacco advertising, is one of the most regulated forms of marketing. It faces a lot of criticism for misleading the harmful effect of alcohol consumption like the risk of cancer. In most of the countries, it is either banned or advertised with a statutory warning. What is Being Advertised in Alcohol Advertisement? … Continue reading Alcohol Advertisement Affecting Youths