Decision making is always considered as the cognitive process. It includes beliefs, identifying, and choosing alternatives based on values, knowledge, research, and preferences of decision-makers. It can be both easy and difficult, for a decision-maker, to make choice. And, if the choice is to be made for health and wellness, a decision-maker is always very picky and careful. In marketing, decision-makers are always consumers. Nowadays, a large portion of consumers is cutting themselves away from using unhealthy and unhygienic products. Local products, Natural and Organic products, especially in food and beverage sectors, are high on demand. Food and Beverages product … Continue reading Big Brands or Local Products. The Decision is Yours.